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New Babolat Florida Tennis Regional Manager

Posted on February 1, 2008

 In January, Babolat announced the hiring of David Dwelle as regional sales manager for the southern region of the U.S., including Florida.

Dwelle has 13 years of industry experience, coming to Babolat from five years with adidas, and prior to that as national sales manager at Balle de Match. He will relocate to Babolat's Atlanta office.

Dwelle is the third regional sales manager hired by Babolat since December. "We've assembled a team of very professional people to manage our sales activities at the regional level," said Olivier Bailliard, president and CEO of Babolat North America. "David has everything we were looking for: strong experience with tennis apparel and shoes and, of course, he is a tennis player."

Play Tennis Florida magazine is gearing-up for two big months in March and early April, with distribution at Florida tennis events totaling over 400,000 spectators. Play Tennis Florida will be distributed on-site at five Florida events in March-April, in addition to the in-home circulation to all 50,000+ USTA Florida members, country clubs and organizations. The advertising deadline for the March 2008 issue is Feb. 13. For advertising information contact Janice Gendreau at or visit

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