natalie p. mikolich
elite promotion
(561) 414.4047
natalie@elitepromotioninc.com
For Immediate Release July 2, 2008
Play Tennis Florida Magazine the Official USTA Florida Magazine Through 2009
JACKSONVILLE, July 2, 2008 – On Monday, June 30, Play Tennis Florida magazine announced their contract renewal granted by USTA Florida to extend through December 2009 as the official USTA Florida magazine. Play Tennis Florida magazine has been the official magazine of USTA Florida since January 2008 (the official USTA Florida publication has had a 16 year history), and is the only Florida tennis magazine mailed monthly to the 50,000+ USTA Florida members, including all country clubs, tennis organizations and businesses, and reaches the most desirable luxury-buying demographic in advertising today.
Florida, which is renowned as a market not only rich with tennis players, but also affluent luxury consumers and the advertisers looking to reach them, attracts tennis players of all ages from around the world with its superior facilities and top level training. Florida boasts the highest number of certified teaching pros of any state according to USPTR, United States Professional Tennis Registry.
"The response from readers and advertisers in the first six months since the re-launch has been wonderful," said Play Tennis Florida magazine Publisher Richard Vach a former player and writer for the ATP Tour. "Tennis is approaching the boom times not seen since the late 1970s and early 1980s, and tennis remains one of the most affluent demographics to reach. Numbers are up nationwide in racquet and ball sales, the French Open coverage this year on ESPN2 showed a 24% boost, tennis has outgrown every other sport in participation over the last seven years, and statistics point to those numbers continuing to rise."
With the extension of Play Tennis Florida magazine’s contract through December of 2009, it will consistently provide readers with the most news-breaking and informative tennis information in the state of Florida and around the world, and give advertisers an opportunity to reach their sought-after target demographic in the tennis community and luxury-buying consumers.
For more information about Play Tennis Florida magazine visit www.playtennisflorida.com.
