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Archive for September 11th, 2006

September 11th, 2006

Nike, IMG Win Big with Federer, Sharapova and Woods at US Open

What a weekend for Nike and IMG (International Management Group). Nike/IMG clients Maria Sharapova and Roger Federer win US Open titles, and Tiger Woods gets major pub watching the Fed make it happen.

Interesting how the very first on-court question from Dick Enberg to Roger after his title was about Tiger sitting in the stands. Just a hunch, but I doubt the next time Tiger wins a golf Slam with Federer in attendance the first question to Woods isn’t going to be if having Roger watching added to the pressure. But I guess that’s the problem with tennis these days here in the U.S. Who’s watching can be just as if not more important than the event itself in our biz.

Posted by Sean Randall @ 11:55 pm in US Open | 18 Comments »