Apparently there’s this event, the Masters Cup or Masters or Grand Prix final or ATP Championship, something, going on in Shanghai. In the morning I get on the internet and see the results, so unless this is an elaborate internet hoax, something is going on.
Today Roger Federer played Rafael Nadal, that must have been a good match — for international fans at least, because in the U.S. it wasn’t on TV. I guess they plan to show the rerun 16 hours or something after the actual event. I’ll look for that if I’m up at 2 a.m. This is supposed to be the “Super Bowl” of events for the ATP featuring its two marquee players, and in the U.S. media, it’s as if it doesn’t exist. Becuase you know the first rule of sports marketing — get your sport on TV. Live.
The ATP has teamed with an entity that, if you pay them, you can watch the matches live on your computer screen. Two problems with that: a) Since tennis is like the 14th most popular sport in the U.S., whose idea was it to make people pay for it? and; b) I don’t want to watch my computer screen for an hour and a half to two hours. I have to sit and look at a computer screen practically all day as it is. I just bought a widescreen HD TV. I want to watch it on that — not on a computer screen, not on my phone — on TV! Like real sports!
You think golf can’t get their events on TV in the U.S. and has to funnelf fans to the internet regularly? Or NASCAR? That crap is on TV all weekend. When Tiger Wood steps on a golf course, ESPN’s SportsCenter starts preparing a feature package. Federer, who plays an actual sport, nary gets a sniff of airtime on U.S. sports news.
My European friends are telling me this is a great event, but if this “Masters Cup” really exists, wouldn’t it be on TV in the U.S.? Hmmm. I’ll have to call James Blake’s mom, see if this is actually going on. As one of the Internet results sites told me Blake is in the final against the world No. 1 Federer. That would be a good match. Americans would probably want to watch that.
Guess tomorrow I’ll check the internet again and see how that went. Whoooo! Tennis, catch the excitement American fans! Next time you wonder why tennis is so low on the U.S. sports totem pole — now you know.
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