On the eve of the 2010 Madrid Masters adidas has released a new TV commercial featuring Spanish star Fernando Verdasco.
Unfortunately there’s no English audio translation on youtube and my Spanish is nil. However there is a translation making the rounds on the internet. It goes:
To all who thought you knew Fernando, to all who praised or criticized him, to all of you, I’m sorry to say that the Fernando you knew is no longer among us.
Forget that player who think small made him small, forget that shy drive, that insecurity receiving, how his arm flinched, why he went to pieces. The answers doesn’t matter anymore. Excuses. Living in the memory does not do us any good, trust me, I know what I’m talking about.
If we all learn from his mistakes and his defeats, we’ll be doing Spanish tennis even greater.
And you Fernando, that have found the new Verdasco, you are going to change your world because you’ll never feel again that you can’t. You found yourself and that is wonderful.
Show your country of what you are capable of. And remember that your mind is your best shot, so gradually take over everything.
It’s your city, it’s your court, it’s your tournament.
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