This WTA has announced a new ad campaign “Strong is Beautiful” with the motto that being physically and mentally strong is beautiful.
The two-year campaign features 38 current players and will include TV, print and digital ads along with social media applications across 80 markets.
The WTA says the new platform will help fans develop a deeper engagement with the players.
“We want to develop a closer relationship with our fans and attract a new generation of fans to women’s tennis, and the Strong is Beautiful campaign is one way to get it done. This campaign will serve as a creative marketing platform for our players, tournaments, year-end WTA Championships and the entire sport,” said Stacey Allaster, Chairman & CEO of the WTA. “The personal stories are inspirational. The unique combination of athleticism, strength and determination on the court and success, interests and inner beauty off the court is what makes women’s tennis so attractive to millions around the world.”
Here’s a sampling of the new 30-second TV commercials which come from Goodby, Silverstein & Partners. They are very well done. If you are a fan of women’s tennis you’ll enjoy these.
Sugar and Spice: (The voice sounds like Keira Knightley??)
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