Ouch! This is just another ‘sex sells’ advertisement under a new moniker, imo.

If they stood behind what they preach they’d be showing the likes of Schiavone and other less effeminate women (I’m by no means trying to disrespect Schiavone, she may not be Mrs. Italy material but her tennis is beautiful to watch).

Azarenka’s bit was the only one that was decent. Ivanovich is made into some kind of hero for playing tennis. Heroes aren’t concerned with games, they dedicate their time and effort to helping nurture life on this planet, so let’s keep things in perspective. Clijsters was pretty good up until the point where she said she gives her time: 100% for tennis and 100% to her baby. To the WTA-being mathematically juvenile does not make one cool.

Serena’s appearance is a little awkward as she has been out of the game for a while, and her ‘7 outfits’ have nike endorsement $$$ all over them. Notice how she says ‘Before every Grand Slam…’. Newsflash Mrs. Serena, if you gave a damn about women’s tennis you would pick a suitable outfit for every tour match and not just for the sake of collecting GS trophies. Now that she’s been injured for a while, I hope she comes back strong and changes this attitude of hers.

If the WTA actually wants to make some headway and to make women’s tennis as well-respected as the men’s, then they should cut back on this ‘image’ advertisement and focus on substance. How about 3/5 sets for GS finals for a change? How about helping less-popular tennis girls get their foot in the door? Funding public tennis courts in countries that can’t afford them?

Instead it’s equal prize money for unequal effort and commercials that show grown women and claim that they’re ‘little girls’. There’s a lot of growing up that needs to happen here. I’m speaking as a fan. I’m going to continue enjoying quality tennis from both the ATP and the WTA, but as far as such advertisement campaigns are concerned, I doubt it will win them any new fans. I shall continue to give this type of advertisement the cold shoulder until women’s tennis receives the attention and respect that it deserves.

May 12th, 2011 at 9:54 pm

I actually started coordinating tennis tournaments before I could play. I had to learn quickly and did so by watching women’s professional players. Their technique and form helped me to develop. I shortly became an ‘A’ flight player due to my athleticism. I didn’t mind mixing it up with people I had to meet with and was able to teach my wife and kids….. FOOTNOTE; I learned golf the same way.

May 30th, 2011 at 9:24 am

In my previous statement, I forgot to say how beautifully done these videos are. They also give extraordinary closeups of the players that photos can’t really accomplish. Maximum Cudos to all who contributed. This is modern art!

May 30th, 2011 at 9:28 am