According to Sportsmediawatch.com, based on overnights the 2015 Australian Open women’s final between Serena Williams and Maria Sharapova drew more viewers in its Saturday morning 3:30am block than the men’s final between Novak Djokovic and Andy Murray did 24 hours later on Super Bowl Sunday.
The Serena-Sharapova match earned 0.7 overnight for ESPN, up 40% from the two prior finals, while the men’s final was a 0.5, down 0.1 from last year’s Nadal-Warwinka final.
Of course Serena is American and naturally she will draw more viewers in her home country. And Maria Sharapova is second only to Serena in star power on the WTA. Serena is also from California where the match was on at a more reasonable hour at 12:30am.
Both Djokovic and Murray have won the US Opens, but their popularity in American is still nowhere near the levels of Roger Federer and Rafael Nadal. The 0.5 for Djokovic-Murray matched their 2013 final as well.
The ratings data is for U.S. only.
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