The 2010 Indian Wells BNP Paribas Open schedule.

During the lengthy hiatus before the 2010 tennis season, I have turned my focus away from the tours and toward tennis’ relationship with popular culture. Sports and games have made major contributions to popular culture. Several great movies have used sports to tell stories.

Andy Murray has the tools to win a Grand Slam event, but he does face a tough question: “Should I stick with a generally effective strategy of counterpunching or change strategies by developing and using bigger shots?” Internal doubts arising from this quandary might be worse than just selecting one option and committing to it.

I think it is important to shed light on the effort that under girds these events and makes a sport we all enjoy possible. Tennis tournaments also provide an opportunity to appreciate the brilliant eccentricities of human behavior (I don’t just mean the guy juggling while walking on stilts at Cincinnati either).

The 2009 US Open begins on Monday, August 31. If you can’t be there in person you have many options to watch the action from your own home.

The 2009 Wimbledon Lawn Tennis Championships TV Schedule.

The tradition continues, no live tennis from the men’s French Open semifinals in the U.S.

Rafael Nadal is blogging for the Melbourne Herald-Sun newspaper, taking questions on topics from motivations to whether he has sex during a tournament. “Every player should know the best way to be ready to play next day. So it is up to the player,” Nadal writes…

The 2009 Australian Open is about to begin, find out when it’s on in the U.S.

Here’s a potential bell-ringer for your next executive meeting — tennis fans are changing the way they view the sport (on the internet) because YOU GUYS AREN’T SUCCESSFULLY GETTING TENNIS ON TV. We have a Tennis Channel, but it is mostly reruns and canned shows.