Roger Federer: “I Just Really Got Into Drinking Coffee” [Video]

I laughed when Roger was drinking out of that teeny cup of Espresso! I like Roger’s smart-casual dress most of the time, he’s better at dressing himself these days than most other ATP folks, I think he could do without the tie but never mind, the rest of the feature is so elitist-coffee-machine-y that the director could have ordered him to smarten up and keep with it, who knows!

April 14th, 2010 at 8:03 pm

I don’t even like coffee..but Fed looks handsome.

April 14th, 2010 at 11:40 pm

That outfit looks like something I would have worn circa 1980 (except w/a skinnier tie) – LOL!

April 15th, 2010 at 1:21 am

I thought the outfit looked really classy in keeping with the location/background. Kudos to Rog for drinking espresso. Could never manage coffee without milk. ;-) He could do a charity event with Jura by serving up different types of coffee from the machines to a paying public. Jura could have specially designed cups (limited edition of course) with Rog’s autograph and auction them off.

April 15th, 2010 at 1:46 am

Roger has no difficulty in buying the $3K Jura coffee/espresso machine.

I will use hot water and a coffee grinder.

April 15th, 2010 at 9:14 am

FYI Fed has been the Jura ambassador for years.
They always dress him in preppy clothes for their print ads, tho’ I don’t remember a tie before.

He looks cute.

April 15th, 2010 at 2:40 pm

I like the tie – the world is getting way too casual for my tastes. Nothing worse than seeing an athlete dressed like a 13-year old at a slumber party, answering (semi) serious questions from interested parties. Anyway, because of their general physical fitness and dimensions, nobody looks better in men’s clothing than a professional tennis player.

As for the ad – is this a coffee maker or a fine automobile?

April 15th, 2010 at 5:25 pm

not exactly your typical Bud commercial. now what would rogi wear for that? designer jeans personally hand-ripped by anna wintour, with gold-plated flip-flops?
rogi once said in an interview, the more money you have the better looking you are. seriously. but he looks actually comfy and pretty all dressed up. he likes it. can’t say that about many atp guys. they mostly look like slobs off the court. can’t imagine roddick in that rogi getup.

April 15th, 2010 at 6:07 pm

Crisp. Preppy yes, but it´s business and image. And I´m sure the coffee is great. Drink it away Roger.

April 16th, 2010 at 11:10 am

http://www.facebook.com/photo.php?pid=3697902&id=64760994940#!/photo.php?pid=3697902&id=64760994940&fbid=385799384940

April 17th, 2010 at 3:44 am

i dont drink coffee never in my life,but im a big fan of roger federer,hehehe i like the commercial as well as his clothes,it fits well

April 19th, 2010 at 8:09 am

1’30” into the commercial Roger says “Jura asked me if there was any possibility you would ever consider being an ambassador for their coffee machine and I said ‘Well of Course.’ You know it would be a dream come true.”

Roger! Roger! Hello???

Winning Wimbledon can be a dream come true.

Winning more slams than anyone? Oh, yeah – that would really be a dream come true.

Being the number one player in the world longer than anyone? That sure qualifies as a dream come true.

Being a spokesperson for an espresso machine???

Hello! Roger – did you really have a dream where you were an ambassador for Jura?

Is this really a dream coming true?

Yikes!!!

May 21st, 2010 at 1:48 pm