Nadal the New Face of Kia Motors
Posted on August 18, 2006
World No. 2 Rafael Nadal has signed on to become the "global brand" ambassador for Kia Motors.
Nadal will appear in Kia's global ad campaigns in TV and print media over the next two years and take part in various events, including major international motor shows, much like spokesmodel Maria Sharapova does for Range Rover.
Jung-Moon Park, Senior Executive Vice President and COO of Kia Motors, said, "We are continuously developing and enhancing the Kia brand through the sponsorship of world class tennis tournaments like the Australian Open and the Davis Cup. Rafael Nadal, with his dynamic, exciting on-court presence, is the perfect partner to help build the Kia brand by promoting our 'exciting and enabling' image worldwide."
The enabling Nadal said, "I am delighted to have this opportunity to represent a world class automaker such as Kia. I will do my best to promote the Kia brand across all of its key global markets by continuing to improve my play on the court."
Kia has sponsored the Australian Open and the Davis Cup. In the UK, Kia sponsors the Kia National Club League, the nation's largest competitive tennis singles based league.