Nadal, Federer Match Land Tennis a Rare Sports Illustrated Cover Nod
The accolades continue to pour in after the majestic Rafael Nadal, Roger Federer Wimbledon final Sunday. TV ratings were up across the board from the match, and now, if you haven’t heard both players are featured on the cover on the latest issue of Sports Illustrated.
I know many of you – especially if you live outside the U.S. – don’t care what Sports Illustrated thinks or more often doesn’t think about tennis. Fair enough. But if you have followed this blog you know I’ve been pretty outspoken of the magazine’s lack of recognition of Federer’s accomplishments and really tennis in general.
So how ironic after all of Federer’s titles, wins, records, etc., he finally graces the cover after a loss! It’s almost comical. But I guess that’s part of the “monster” Roger said he created back in Australia this year.
Tennis scribe Jon Wertheim wrote a great recap of the final which you can read online here.
As for the cover, here in the U.S. we are buried in the dog days of summer. Outside of baseball and maybe the Olympic trials there’s not a whole lot going on in the sports right now. So I don’t think SI really went out of its way giving tennis its first cover photo in…Well, I really can’t remember. But we’ll take it.
Big picture is the match did register here in the U.S. There definitely is a buzz about tennis and that’s always a good thing with the US Open just a little more than a month away. Tennis needs all the help it can get here in America, and more. So will the match and all the praise and cover features it received help to elevate the sport to a higher level and higher ratings? The jury is still out on that. But at least tennis is back in the conversation again if only for a short while.
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