On Monday tennis queen Maria Sharapova launched her new line of candy called “Sugarpova” at Henri Bendel’s in New York. What followed was a whirlwind media tour that’s likely still ongoing for the Russian.
“I just wanted to write a little note to say thank you for the incredible support yesterday at Henri Bendel. I never expected to see so many fans and so much Sugarpova love! It seemed like the tennis gumballs were the clear winner as I think I signed more of those packages than the rest! Now it’s US Open time,” Sharapova wrote Tuesday on Facebook.
And she was busy.
According to her website, here’s detail on Sugarpova, “Maria has created her own candy business to offer an accessible bit of luxury, interpreting classic candies in her own signature style. A long time candy lover with a surprising sweet tooth, Maria is bringing a new level of quality to the candy category through fun, unexpected types and shapes – with playful names to match. Wrapped up in a beautiful package, it’s both style and substance, just like founder Maria Sharapova.”
To bring her candy dreams to life, Sharapova partnered with renowned candy expert Jeff Rubin, founder of international retailer IT’SUGAR. “Maria Sharapova is the quintessential example of today’s young woman – she’s always on the go, fun, fierce and vivacious,” he said. “She’s the type of girl who never settles, and Sugarpova perfectly embodies her spirit of both style and substance.”
Here’s a sampling of the tour:
Hamptons party bonus:
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