Roger Federer Loses His Bag For Lindt Chocolate [Video]
by Tom Gainey | August 23rd, 2012, 8:33 pm
  • 13 Comments

Main pitchman Roger Federer was in New York City today touting the Lindt Chocolate brand. The Swiss chocolatier released an update to their popular TV spot featuring Federer going through the airport. In this version the girls from the previous commercial have Roger’s bag and the No. 1 wants it back!

Lindt also released an even funnier extended version plus a behind the scenes look.

Roger is getting good at this, isn’t he?

“Growing up in Switzerland, I have always been a fan of Lindt, and it has been an honor to serve as the Lindt Global Brand Ambassador,” said Federer. “I had a great time taking a break from the tennis court to reprise my role in the new LINDOR commercial, and I am excited for fans to see the final product.”

Federer is the top seed at the US Open which begins on Monday. Federer opens against struggling American Donald Young in the first round.

TV commercial:

Extended version:

The behind the scenes:


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13 Comments for Roger Federer Loses His Bag For Lindt Chocolate [Video]

Chris Ford Says:

Ha!!!!
That last 5 seconds of out-take with Fed wiggling his butt for the actress gals in the commercial shoot session was great!
A little deviation from the Man of Gravitas, pure as the driven snow image! Guy shows he has a sense of humor.
Well done.
He had fun making this ad.


Fot Says:

Love it!


adb Says:

Love the commercials and the coverage you’ve given it, but please, Tom; those are women in the ad, not girls.


Sienna Says:

I dont like this at all.

Either he should be resting, practising or take care of his family. Every other activity would diminish his chances for another slam.
Last year i got on nadals case becausr he was getting to many commercial activity.

Roger should not be greedy and just think of tennis.I could allow it when the girls would be in suisse.
But otherwise he should be carefull with his time.


uu Says:

who can hate Roger? Answwer——A fool


MP Says:

Hilarious! Good way for Roger to unwind… Being funny… Awesome!


Sienna Says:

unwinding? Please give me a break.

If he wants to unwind do it with the cameras off.
This just doesnot feel good. He should not be entertaining companys when he is prepairing for US Open/

I dont know if the commercial was shot this week but heshould not be doing the comercial activities that he does do this week.

I hateit it deminishes his chances just like him playing exho’s.

In 2007 he played few exhos with Sampras. Whyan u I believe he got Mono during that stretch. Tennis, training, rest, family no particular order but commercial activities… BAN.


Polo Says:

It’s just a commercial! Lighten up. It was probably shot long time ago.


RFfan Says:

Sienna,
Relax, the commericial was just released this week, it was shot earlier this year. Roger plans his schedule very carefully which includes shooting times for the various commericials he does; he has been shooting commericials for almost 10 years now and has still had a pretty good tennis career :)


Colin Says:

Swiss chocolate used to be regarded as the best and most luxurious, but in the UK at any rate, that status seems to have been usurped by Belgium.


Sienna Says:

RFfan Says:
Sienna,
Relax, the commericial was just released this week, it was shot earlier this year. Roger plans his schedule very carefully which includes shooting times for the various commericials he does; he has been shooting commericials for almost 10 years now and has still had a pretty good tennis career :)

Just as how he took the exho at the end of 2007 against Sampras? I feel that immediatedly led to the mono which almost ended his career and made it able for Nadal to win his first wimbledon?

Or going on a field trip in africa for the foundation. After he was back on top with a spledid win at AU Open 2010.

We know whathappened next.

I think he has the tendency to underrate his opponents ands overrate his own ability. He should at this point only make sure to block everything out. And all chances of Nadal, Murray to come h


Sienna Says:

All chances of Nadal Murray to come back at him should be taken care of immediatedly.

So I know t


Sienna Says:

So I know the commercial was shot prior, but he needed to give some attention to it these last days.

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