Flying High: Watch Novak Djokovic Play Tennis on Airplane Wings [Video]
by Tom Gainey | March 21st, 2011
  • 10 Comments

What a fitting day for HEAD to release their final video in their latest Novak Djokovic viral campaign. A day after Djokovic win his third title of the season, the racquet maker’s latest viral video entitled “Wing Tennis” places the Novak in full flight playing tennis on the wings of an airborne Antonov II biplane. And the end result is pretty good.

Djokovic is effective as a wingman and I give top marks to the cinematography and camera “trick-a-ration”. I have to say the video is very well done.

“In our brand communication we want to link our product benefits and our athletes in an emotional way in order to appeal to our consumers using digital and social media,” says Johan Eliasch, CEO of HEAD N.V. “The SPEED WingTennis idea is the perfect example of this approach.”

Yesterday, Djokovic won his 20th straight match beating Rafael Nadal to win the BNP Paribas Open at Indian Wells.

Djokovic and Nadal are now on a different plane headed to Bogota where they will play a special exhibition today.

Enjoy it everyone.


Also Check Out:
Let’s Watch Stan Wawrinka Jump Out Of An Airplane In Gstaad [Video]
Novak Djokovic Wants to Play Tennis on an Airplane Wing? [Video]
Look Who Showed Up For The Kentucky Derby, Andre Agassi And Steffi Graf [Video]
En Route to Toronto, Rafael Nadal Practices Forehand at Airport [Video]
Roger Federer Opens Grass Season With Halle Win [Video]

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10 Comments for Flying High: Watch Novak Djokovic Play Tennis on Airplane Wings [Video]

Polo Says:

That is one long, slow, boring, and pointless commercial.


stu Says:

Yes, I agree. Anticlimax.


Mark Says:

This is FANTASTIC! How can you not like this? Very well executed commercial, funny, and damn f-ing cool!


gordon Says:

It is awersome!

Taste does not come itself you need to learn it.


milorad Says:

Success consists in being successful,
not in having potential for success, but we believe and especial with HEAD the Best rest the Best.


queen Says:

What a goofball. I agree that the video is wery well done althugh I prefer watching Nadal in Armani:) lol


queen Says:

I just watched Rafa and Novak dancing salsa in Colombia. No no no, not together lol. Novak such a good sport was busting moves left and right. Rafa not surprisingly little too shy but hilarious. These are posted on Rafa’s website.


milorad again Says:

This is unseen spectacle, simply fantastic and maxi-creative presention. Congratulations on your great success.


jane Says:

I thought it was fake, but by the sounds of the ATP website article it is real! Also, they will be reducing it to a 30 second TV spot; this is just the viral version. What is cutest here I thought is how Nole, in true self-deprecating fashion, pokes fun at his own ball bouncing habit. Go Nole!


stu Says:

oh i thought it was fake too! did he actually do it? that changes everything, i take my criticism back! crazy, Nole…

Top story: Djokovic Dominates; Nadal, Federer In Action Wednesday At Monte Carlo
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Rankings
ATP - Apr 14 WTA - Apr 14
1 Rafael Nadal1 Serena Williams
2 Novak Djokovic2 Na Li
3 Stanislas Wawrinka3 Agnieszka Radwanska
4 Roger Federer4 Victoria Azarenka
5 Tomas Berdych5 Simona Halep
6 David Ferrer6 Petra Kvitova
7 Juan Martin Del Potro7 Angelique Kerber
8 Andy Murray8 Jelena Jankovic
9 Richard Gasquet9 Maria Sharapova
10 Milos Raonic10 Dominika Cibulkova
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