What a fitting day for HEAD to release their final video in their latest Novak Djokovic viral campaign. A day after Djokovic win his third title of the season, the racquet maker’s latest viral video entitled “Wing Tennis” places the Novak in full flight playing tennis on the wings of an airborne Antonov II biplane. And the end result is pretty good.
Djokovic is effective as a wingman and I give top marks to the cinematography and camera “trick-a-ration”. I have to say the video is very well done.
“In our brand communication we want to link our product benefits and our athletes in an emotional way in order to appeal to our consumers using digital and social media,” says Johan Eliasch, CEO of HEAD N.V. “The SPEED WingTennis idea is the perfect example of this approach.”
Yesterday, Djokovic won his 20th straight match beating Rafael Nadal to win the BNP Paribas Open at Indian Wells.
Djokovic and Nadal are now on a different plane headed to Bogota where they will play a special exhibition today.
Enjoy it everyone.
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