Rafael Nadal And Babolat Have A New Ad Campaign Out [Video]

With the help of star pitchman Rafael Nadal, tennis racquet company Babolat is unveiling a new racquet innovation. Called “Play and Connect”, Babolat uses technology to give players better knowledge how the racquet performs.

According to Babolat, “Tennis lovers, novices, pro players and amateurs, whatever their level, will now have access to information about their game in order to better understand their game and to improve their performance on the court in an enjoyable way. With ‘Play & Connect,’ it will now be possible, for the first time, to measure and challenge the performance between players of all levels, including the professional players of Team Babolat.”

Dubbing it the “Racquet of the future”, Babolat says the new frames will be available in 2013. Laptop required!