Hyeong Chung Inks Deal With Car Maker Genesis
by Tom Gainey | April 11th, 2018, 9:59 am

The endorsement money is starting roll in for 2018 break out star Hyeon Chung. The 21-year-old Australian Open semifinalist just signed a 5-year deal with Korean luxury car maker Genesis to become the brand’s first global ambassador.

“Ever since I was young, I always dreamed of playing tennis on a global stage while representing my Korean roots,” Chung said. “To be a part of an exciting Korean brand like Genesis allows me to do just that.”

As one of the top sporting names in South Korea, more brands in the Asian market are expected to court the young Chung. Chung already has Lacoste, Samsung, Rado, Yonex and now Genesis in his growing stable with deals like Samsung up for near-term renegotiation.

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4 Comments for Hyeong Chung Inks Deal With Car Maker Genesis

Giles Says:

Well done Cheung. This kid is going places.

Humble Rafa Says:

Looks like Asia Man 2 is doing things Asia Man 1 couldn’t. Asia has come a long way. From one to two players in a decade.

Eileen Andreotti Says:

Could not happen to a nicer guy. No drama with this young man. Absolute gentleman. The likes of Zverev, My good can learn some real good manner & sportsmanship from him.
Week done young man!!

PK Says:

Now all he needs to do is find a coach that can teach him a more effective service motion. He already hits as hard as anyone on the tour!

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