Luxury watchmaker Rolex is set to launch a new line of high-end timepieces, and what better way to do it then by bringing one of the main faces of your brand, Roger Federer. The highly anticipated Sky-Dweller line is set to debut tomorrow at the Baselworld 2012 watch expo.
“It’s beautiful,” Federer said in the campaign ad. “Sky-Dweller is going to be perfect for me.”
If you want the watch you better have deep pockets. The retail price will likely be in the low five figures.
Federer reportedly is being paid $15 million as part of a 10-year deal with Rolex dating back to July 2006.
Federer, who had a watch – maybe that very Sky-Dweller watch – on during his exhibition match against Andy Roddick Monday night, is the third seed at Indian Wells which begins tomorrow.
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