Power couple Maria Sharapova and Grigor Dimitrov were at the ESPYs last night.

During the lengthy hiatus before the 2010 tennis season, I have turned my focus away from the tours and toward tennis’ relationship with popular culture. Sports and games have made major contributions to popular culture. Several great movies have used sports to tell stories.

Rafael Nadal goes three sets in a win over James Blake while Serena gets undressed for the cover of ESPN The Magazine.

Rafael Nadal is blogging for the Melbourne Herald-Sun newspaper, taking questions on topics from motivations to whether he has sex during a tournament. “Every player should know the best way to be ready to play next day. So it is up to the player,” Nadal writes…

Here’s a potential bell-ringer for your next executive meeting — tennis fans are changing the way they view the sport (on the internet) because YOU GUYS AREN’T SUCCESSFULLY GETTING TENNIS ON TV. We have a Tennis Channel, but it is mostly reruns and canned shows.

ESPN is truly on the verge of becoming the “Grand Slam Network.” ADHEREL The Wall Street Journal is reporting that this will be the last year of US Open coverage for USA Network, leaving an opening for ESPN which has long desired the US Open. ESPN already broadcasts the Australian Open, the French Open and […]

The U.S. holds the distinction as having the most fat kids in the world, but India is catching up, so doubles whiz Leander Paes in leaping into action — as a super hero.

If the powers-that-be are trying to raise the popularity of tennis in the U.S., they’re not getting a lot of help from the ATP.

HE READS BOOKS TOO: Mardy Fish after beating Roger Federer last week in Indian Wells: “Actually when I won that first set I remembered something from James’ (Blake’s) book. It was a quote from [Fish’s former coach] Todd Martin who told him, ‘If you can win one set, you can win two.’ So I stuck […]

The Roger Federer vs. Pete Sampras sold-out exhibition at Madison Square Garden generated a tremendous amount of buzz,

With countless hours of Indian Wells and Miami broadcast on ESPN, for many years tennis fans have long had their very own version of March Madness.

Is anyone still paying attention that there’s a tournament going on in California this week? Some interesting stuff actually transpired in the past few seemingly lackluster days including a thinned out draw; Lindsay Davenport’s official, albeit weird, retirement announcement; and the announcement of an Andre Agassi-Marcelo Rios exo in a few weeks, where Agassi made […]

Televised tennis has become a little bit more like a real match of tennis with today’s announcement that ESPN and The Tennis Channel (TTC) are joining forces for coverage of Roland Garros and the Australian Open. If you’re fortunate enough to get TTC, there are some real gems to this deal. For one, you’ll be […]

Why does ESPN hate tennis fans so much? They have now apparently hired Justin Gimelstob to do sideline reporting for the Rogers Cup in Montreal for the weekend.

It is March and even though here in the U.S. the month is reserved for all purposes for College Basketball’s March Madness 64-draw hoop tournament, I prefer the 96-draws of Indian Wells and Miami that showcase the best in tennis.